Privacy Policy
This Privacy Policy describes how nitorva.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interactions with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information listed below) as “Personal Information.” See the details below for more information about what Personal Information we collect and why.
1. Device Information
- Examples of Personal Information collected:
Version of web browser, IP address, time zone, cookie information, sites or products you view, search terms, and how you interact with the Site.
- Purpose of collection:
To load the Site accurately for you and to perform analytics to optimize our Site.
- Source of collection:
Collected automatically using cookies, log files, web beacons, tags, or pixels when you access the Site.
- Disclosure for a business purpose:
Shared with our processor Shopify.
2. Order Information
- Examples of Personal Information collected:
Name, billing address, shipping address, payment information (e.g., credit card numbers), email address, and phone number.
- Purpose of collection:
To provide products or services to you, process your payment information, arrange for shipping, provide invoices/order confirmations, communicate with you, screen orders for potential risk or fraud, and provide information or advertising related to our lighting products, in line with your preferences.
- Source of collection:
Collected directly from you.
- Disclosure for a business purpose:
Shared with our processor Shopify.
3. Customer Support Information
- Examples of Personal Information collected:
Name, email address, phone number, and other contact details.
- Purpose of collection:
To provide customer support and resolve inquiries efficiently.
- Source of collection:
Collected directly from you.
- Disclosure for a business purpose:
Shared with service providers, such as Google or Facebook ads, to improve our support and retargeting efforts.
Minors
The Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at wecare@nitorva.com to request deletion.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill contracts with you. For example:
- Shopify: We use Shopify to power our online store. You can read Shopify’s Privacy Policy here: [https://www.shopify.com/legal/privacy].
- Legal Compliance: We may share your Personal Information to comply with applicable laws, respond to legal requests, or protect our rights.
Behavioural Advertising
We use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For example:
- Google Analytics: We use Google Analytics to understand how customers use our Site. You can read more about how Google uses your data here: [https://policies.google.com/privacy]. You can opt out of Google Analytics here: [https://tools.google.com/dlpage/gaoptout].
- Advertising Partners: We share information about your Site usage, purchases, and interaction with our ads on other websites. This data may be collected via cookies or similar technologies, depending on your consent.
Opt-Out Options for Targeted Advertising:
You can also opt out of some of these services through the Digital Advertising Alliance’s portal: [http://optout.aboutads.info/].
Using Personal Information
We use your Personal Information to:
- Provide our services, such as offering lighting products for sale.
- Process payments, arrange shipping, and fulfill your orders.
- Keep you updated on new lighting products, services, and offers.
Lawful Basis (GDPR)
If you are a resident of the European Economic Area (EEA), we process your Personal Information under the following lawful bases:
- Your consent.
- Performance of a contract.
- Compliance with legal obligations.
- Protection of vital interests.
- Tasks in the public interest.
- Legitimate interests (e.g., fraud prevention or improving customer experience).
Retention
We retain your Personal Information to fulfill the purposes outlined in this policy unless you request deletion. For more information about your right to erasure, see the “Your Rights” section below.
Automated Decision-Making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (e.g., profiling) that has legal or significant effects.
Our processor Shopify uses limited automated decision-making to prevent fraud. This includes:
- Temporary denylist of IP addresses associated with repeated failed transactions (persists for a few hours).
- Temporary denylist of credit cards associated with flagged IP addresses (persists for a few days).
Selling Personal Information (CCPA)
Our Site does not sell Personal Information, as defined by the California Consumer Privacy Act (CCPA).
Your Rights
You have certain rights regarding your Personal Information, including:
- Access: Request details about the Personal Information we hold about you.
- Rectification: Request corrections to inaccurate or incomplete data.
- Erasure: Request deletion of your Personal Information.
- Withdrawal of Consent: Withdraw your consent for data processing at any time.
- Portability: Request a copy of your data in a machine-readable format or ask us to transfer it to another service.
- Objection: Object to further use/disclosure of your Personal Information for specific purposes.
- Restriction of Processing: Request restricted processing of your Personal Information.
To exercise these rights, contact us at wecare@nitorva.com.
GDPR Compliance
For EEA residents:
Your Personal Information will be processed in Ireland and then transferred to Canada and the United States. For details on how we comply with GDPR during data transfers, see Shopify’s GDPR Whitepaper: [https://help.shopify.com/en/manual/your-account/privacy/GDPR].
CCPA Compliance
For California residents:
You have the right to access, correct, or delete your Personal Information. To exercise these rights, contact us at wecare@nitorva.com. You can also designate an authorized agent to make such requests on your behalf.
Cookies
Cookies are small files downloaded to your computer when you visit our Site. We use cookies for functionality, analytics, advertising, and more. Examples include:
- Necessary Cookies: For essential functions like logging in or managing your cart.
- Analytics Cookies: To track usage and improve our Site.
- Advertising Cookies: For targeted ads and marketing.
Managing Cookies
You can manage cookies via your browser settings or visit [www.allaboutcookies.org] for guidance. Note that blocking cookies may affect your Site experience.
Do Not Track
We do not alter our data collection practices in response to Do Not Track (DNT) signals due to inconsistent industry standards.
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons. Updates will be posted on this page.
Contact Us
For questions or requests regarding this Privacy Policy, contact us at:
Email: wecare@nitorva.com
These policies shall be subject to the exclusive jurisdiction of the courts of Hong Kong and shall be governed by the laws of Hong Kong.
